Butterwick Hospice Care
Butterwick is looking for a new updatable content management website.
Your New WordPress Website
Launched in 2012, Volution is an established marketing and design agency. Our creative work and ideas result in greater sales for you. We lift your claims beyond the sameness of others and make them believable, persuasive and urgent.
It’s work that works.
Getting you known is not the answer.
Getting you wanted, is
Content for the website
HOMEPAGE
Solid call to action/s attracting email subscribers and donations from which a slow burn relationship will be formed. Consistent motivating media for site visitors to get involved or easily offer a donation
ABOUT
We suggest new team photos and action shots of people working.
These are great and far better than stock photos which unfortunately litters your industry. Creating a virtual personal relationship.
CASE STUDIES
Listing clients are great, testimonials are better but giving it some context in a case study is considerably better.
A range of case studies will serve you for years to come.
SERVICES
This should be split up into the primary reasons people use your services, with labeled headers to match.
For example ‘hospital care’, ‘outpatient care and support’. Doing this means people can relate your headers to solutions to their problems in a fast and effective manner.
CALL TO ACTION
We’ll strategically place a contact/enquiry form and donate options at the bottom of each page that makes sense.
PROCESS
How do you work? What’s required of your clients? It’s worth detailing your process in advance.
RESOURCES
In this day and age, it’s vital to give away content and advice in advance in order to “win people over” that you’re the right place for the job. Frequently asked questions from the kinds of clients you want more of is a great place to start when thinking about what content to produce.
Why Choose WordPress?
27% OF THE INTERNET IS RUN ON WORDPRESS
This means, should you ever decide to move on from us at any point in the future you can take your website with you and there’s a 90% chance that any competent web developer will be able to help you.
WE’RE HERE TO HELP, BUT…
On the chance that it’s late on a Sunday night and you’re making website edits and get stuck with something and we’re not around, you can just Google your problem.
Here’s an example:
Let’s search Google for something very specific: “How to wrap text around my text in WordPress“
EASY TO FIND, TUTORIALS
There is so much support and help available for WordPress. It can be fiddly at times, but on the whole, it’s the best in the world at what it does. Many have tried to copy its simplicity and nothing has come close.
This is why we recommend it and why we fully believe it’s the best platform from which to build websites – certainly for small to medium business (SME).
INQUISITIVE! FIND OUT MORE!
Current pages with suggestions
Social Media
Facebook https://www.facebook.com/ButterwickHospice
Twitter: https://twitter.com/Butterwickhos
YouTube: https://www.youtube.com/results?search_query=Butterwick+Hospice&sm=12
Navigation & Pages
Home
Header: video / slider (resolution too low)
Stats (hospices, 24 a day, 365 days a year, 2000 patients)
Our Mission
Join an event
Support Butterwick Hospice Care
Call to actions (i.e. join events, currently not inspiring action)
Easy donate
Join events
Donate Goods
Joining the lottery
Volunteering
Our Hospices
Butterwick House – Children’s home
Butterwick Hospice Care
Butterwick Hospice at Bishop Auckland
Other ways to support Butterwick Hospice Care
In memoriam giving
Fundraising in the community
Leave a gift in your will
Become a regular giver
Jobs and Courses at Butterwick
Working with us
Seven wellbeing (not found)
Training courses (not found)
Widget area:
Links:
Our hospices
What you can do
Jobs & Courses
Contact info
Join mailing list
NEW FEATURES:
Featured blogs rotate
Blog post categories (business donation pages)
Mega menu at top navigation (UberMenu demo)
Sign up to our mailing list
Children’s section (brighter colours. Young font)
Video background with sliding messages (current, manual play at low resolution)
Blogs currently static, suggest rotating featured blogs/news
The current three ‘B’ buttons look dated and suggest more interesting buttons
Ways to support Butterwick
Feedback and suggestion form
Jobs and courses at Butterwick. Not suggested on home page
Our Hospices
Case studies (footer)
Butterwick Stockton
Day services
Inpatient services
Complementary therapies
MND first contact group
The HUB Butterwick
Community complementary therapies
Service user feedback
How to refer a patient
Family support
FAQs (not found)
Butterwick Bishop Auckland
Complementary therapies
Services user feedback
Palliative home care team
Day services
Palliative home care
Refer a patient
Family support
Butterwick House
Sibling support
Refer a patient
Family support
Teenage & young adult unit
Butterwick house overview
Donate
Donate to specific hospice
Not inspiring to donate or quick and easy
Consider competition, emotional media
Events
Blog layout for events
Better navigation and animation
Featured Events
Categories:
Events
Personal challenges
Supporter events
Gallery of past events
Other ways to fundraise
Calendar view for events
Support Us
Awareness campaigns
Butterwick Lottery
Corporate Support
Donate Goods
Legacies
Pay For A Day
Support from Grant Making Trusts
The Butterwick Story
Volunteer
Butterwick Timeline
Blog
Grid layout
Posts by category
Posts by date
News
Grid layout
Posts by category
Posts by date
Shops
Online Shop
Festive Products
Butterwick Merchandise
Christmas Cards & Calendars
Selected donated products
More repeatable product ranges
Butterwick High Street Shops
House Clearance Service
Jobs
Current vacancies
Training courses
Seven Wellbeing Centre
Contact
Intelligent contact forms (less Spam)
GDPR compliant privacy policy needs to comply with opt-in requirement (cookie policy)
Further Additions:
Options for visually impaired or deaf users
Butterwick Timeline
Care quality commission and other certifications
General Butterwick diary
Butterwick media download page/s
Useful links
Information for home carers
New media (podcasts, etc)
Impact (social responsibility)
Financial responsibility / statement
Emergencies policy (I.e fire)
Referral policy
About
Our values
Galleries of sites (I.e rooms)
Google directions and map page
Policy and influencing
Advocacy service
Leave a legacy
About hospice care
What is a hospice
Why Butterwick’s
The health trust/foundation
How we help people/community
Locations
Warehouse
FAQ
Volunteers
Projects
Care pathways
Any other FAQ suggestions
Our partners/Corporate
Individual partner profile pages
Resources
Media
Example YouTube video
For Clinicians
For Volunteers
For You
Privacy practices
Resources and research
Services
Hospice care services
Bereavement Support
Home hospice (out-patient)
Inpatient hospice
Hospice care in facilities
Connect
Intelligent online forms
Live chat
Join our team
Blog
Featured blogs
Forum
Family care group
Notices
Cookies
GDRP policy
Sitemap
Terms and conditions
Website Examples
You will notice what appears to be the use of large text. Mobile websites dominate views these days, so therefore a new website will be optimised for mobile devices.
I was looking for these website amenities:
- Easy to read and understand
2. Inspires and motives action to donate and help the organisation
3. Easy to navigate around the whole website
4. As mobile constitutes 55/60% of searches, it must be mobile device friendly
5. Good donate and call to action facilities. Important this starts from the home page.https://www.butterwick.org.uk/
Colour overlays make website washed out. Use of light blue menu options makes poor visibility for older visually impaired people. SEO optimisation poor. Link to shop but no real online shop. Improved navigation required. Formats poorly within mobile devices.https://www.worldwildlife.org/ Number 1
Fantastic design. With the use of info-graphics. Paneled Metro design articles. Impressive navigation using mega-menushttps://www.adoptalovestory.com/ Number 2
Great cross-platform design for desktop and mobile. Uncomplicated easy read. Needs better more effective navigation like a mega menuhttps://acumen.org/ Number 3
Excellent use of video with clear mobile-friendly messages. Donate options clearly marked. Vibrant design. Simple navigation missing mega-menushttp://www.alicehousehospice.co.uk/
Mentioned; As a desktop view website it functions wellhttps://www.togetherforshortlives.org.uk/
Contemporary modern design with superb navigation. Clear donate links. Good mobile viewing, where colour makes the mobile view more absorbinghttps://rainbowtrust.org.uk/
This is probably one of the best child charity websites I’ve seen. Clear simple navigation. Great use of colour. Easy donation straight from the homepagehttps://www.rainbows.co.uk/
Design elements of this website could be used to make a more kids friendly section of Butterwickhttps://www.gatesfoundation.org/
Obviously, a world leading charity and good design (only). Navigation convoluted and not clear, I guess Gates websites are just as hard to use as his operating systems! I suspect this website doesn’t convert for action or donation, but Bill has the money!https://www.greenpeace.org/usa/
Straightforward donate at top of the page. Looks good on mobile devices. Plenty of call to actions. Secondary navigation at bottom of the page. Good top navigation near donate optionshttps://lifeanddeathmatters.ca/
Clear well-designed layout let down by its lack of donating linkshttps://www.pilgrimshospices.org/
Good clarity in design. Navigation simple. Good top photo to motivate emotion. Bright but corporate designhttps://savethestorks.com/
Non invasive corporate design. Like the easy to use donate form. Overlays in light grey whih looks better the Butterwick’shttp://www.care.org/
Links to donate and shops. Emotive messaging to inspire action. Info-graphics used for good mobile navigation. Nice design a bit colourful for palliative care. Brilliant navigation with mega menus
Debbie suggestions:
Links
Demo Links:
Metro style!: https://www.worldwildlife.org/
Emotive video background: https://www.adoptalovestory.com/
Coloured photo navigation: https://www.rowanshospice.co.uk/
Easy donate and navigation at footer: https://rainbowtrust.org.uk/
Good donate gateway at header: https://www.greenpeace.org/usa/
Mega-Menu example: https://www.care.org/
Timeline demo: Codecanyon
UberMenu: Codecanyon
WordPress plugins:
UberMenu: https://codecanyon.net/item/ubermenu-wordpress-mega-menu-plugin/154703?s_rank=1
Cost Estimate: https://codecanyon.net/item/wp-cost-estimation-payment-forms-builder/7818230
Intence – Shortcodes: https://codecanyon.net/item/intense-shortcodes-and-site-builder-for-wordpress/5600492
Essential Grid: https://codecanyon.net/item/essential-grid-wordpress-plugin/7563340
The Grid: https://codecanyon.net/item/the-grid-responsive-wordpress-grid-plugin/13306812?s_rank=1
.
WordPress Common Features
Common features of WordPress (and WooCommerce for shop functionality)
Clients
- Integrated Customer Service interface into back-end administration
- Customers registration and personal accounts
- Forgotten passwords recovery
- Newsletter opt-in
- Privacy policy (GDPR)
Built in Statistics*
- Visits and visitors
- Website statistics, conversion rate per categories
- Products statistics
- Best customers, products, coupons, categories, brands
- Websites referrers
- Keywords
- Newsletter statistics
- Carriers statistics
- Keywords searched via search engines
- Complete integration with Google Analytics
Translations
- One page in another language (on request)
- Geo-localisation in real time
Localisation
- Time zone synchronisation
Search Engine Optimisation Features
- Better recognition of language in url’s
- Meta tags management
- Canonical URL – duplicate content
- Google Sitemap
- URL rewriting
- Permalinks
Security
- Secure Back-Office access (login and password)
- SSL compatibility
- Unique tokens in Back Office and Front Office
- PCI DSS compliant
- Resistance to attacks as XSS, CSRF, SQL injections, distant inclusions, path transversal
- E-mails headers injections blocked
- Passwords encryption in the database
- Cookies encryption
- Blocking repeated attempts to recover passwords
Administration
- Website page staging before posting on-line
- Contextual ‘Help’ facility in the Back-end administration
- Customisable administration panel
- Multiple users and permissions management
- WYSIWYG text editor
- Option to bulk import. CSV files
- Website backup (database or full)
- Products indexation for an optimised search
- RSS feed
- Export of the newsletter listed e-mails
Page Functionality
- Featured info about the business
- Image slider
- Featured products gallery
- Blog and twitter feeds
- Contact form (links)
- Language choice (option)
- Products RSS feed
- Display of permanent information (Terms and Conditions etc)
- Display of additional links
- Display of brands who contribute to business or partners
- Newsletter subscription function
- RSS feed subscription
- Fast search function
- Promotions/featured products display section
- Bookmark /add to favourites in one click
Website Training
We will deliver up to 5 hours training, split into several small online remote sessions, during which we will demonstrate how to use WordPress, the (WooCommerce) shop system including adding website pages and posts content. 90 minutes of this time will include basic online marketing methods during which we can supply online marketing literature containing examples and demonstrations.
Further Essential Requirements
Further Essential Requirements
In order for you and us to work remotely and manage WordPress efficiently, the following is necessary:
- Fully functioning PC with Internet – You will require access to a fully functioning PC with broadband internet connected, email facility to receive and view orders and also an image editor to optimise your product photographs.
- Competent IT Skills – The persons(s) responsible for running the website/shop will need to possess competent IT skills to the level of a trained office administrator. Typically this person(s) should be able to use software programs such as Microsoft Windows, Word or Excel. If the person(s) has limited IT skills please ask us to include extra training in your proposal to bring the person up to standard.
- Photography Skills and Equipment – Your supplier may provide a source of quality product photographs to include on your site. However, if these are not supplied, you will be required to take the photographs yourself and will need reasonable photography skills, equipment, and a suitable location. We can give basic training on photographic techniques. NOTE: If you do not have a photo editing software installed on your PC, we will supply and install a free open source editor.
Future Marketing
Just as a physical shop or business requires consistent effort and ongoing costs to promote and develop trust in your services and products you sell, an online website/shop requires the same commitment.
We will demonstrate basic methods to help your online shop achieve its commercial goals and find new customers, however, it may be necessary to invest in extra advertising (i.e Google Adwords), marketing and building online interaction with your customers through social networking, blogging etc to achieve your sales or business objectives. We can quote for ongoing marketing assistance if required.
Disclaimer: In essence, we are the shop fitters and you are the shop owner. We cannot guarantee and we are not responsible for the success of your online website/catalogue/shop.
Marketing requires some basic skills which can be learned from tutorials. However finding unique, new and interesting products which will attract customers to visit and buy from your website in a competitive internet market is not easy. Service-based businesses require you to keep your customers informed in detail of what you offer. You will not be successful if you cannot better-established website/catalogue/shops already offering established brands with reliability, value, and trust. We, therefore, recommend you have business experience and entrepreneurial skills before accepting this proposal.
Website Maintenance and Software
We endeavour to create an attractive website with stable functionality. Website technology has developed greatly so that current websites and online catalogue/shops require the use of complex software and hardware not under our control.
The technologies we use sometimes develops software bugs, security vulnerabilities and hardware faults. It is therefore important you realise you may incur extra costs and should, therefore, budget for these costs should something happen. We offer 3 months warranty from date of final payment and project sign off. During this period we will maintain the site after which time, maintenance and updates are chargeable. Whatever happens, your website is configured to backup the database every night and a whole website backup is taken every week.
Other Considerations
Registration of your brand
Should you wish to register your brand as a trademark to prevent unwanted copying, distribution and usage of your brand mark without consent we can arrange this for you. This is vital if you are looking to become significantly prevalent in your area of expertise.
Monthly support packages
We offer ongoing support contracts, which would include website updates, SEO, review and support and web analytics should this be required. Please ask for a quotation.
Payment structure
Volution requires a deposit before any work is commenced. On completion of the project we require the second payment. The final payment will be due after a 28 days review period, allowing certain changes to be made and any unforeseen issues to be ironed out. “Think of it as crossing the Ts and dotting the Is”. We want you to be happy with the end result but we also want to be organised with our payment structure. It keeps both our minds at rest.
40% deposit
40% second payment
20% final payment
We hold professional indemnity (£250,000) insurance and public liability (£1,000,000) insurance from Hiscox. Our policy is available on request.
For more information please contact us:
Volution
3 North View
Clara Vale, Ryton
Tyne and Wear
NE40 3SX, UK
Web www.volution.eu
Tel 0191 645 0450
Email [email protected]
Relax, you’re never really stuck with WordPress!
Process & Timescales
STEP 1 DESIGN INTERVIEW
We need to get to the bottom of who you are, what you stand for and what your customers want from you.
Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want Butterwick’s support.
STEP 2 DESIGN PRESENTATION
We offer up to three new design concepts to select from. Naturally there will be a common theme but we try to think outside the box and come up with something that isn’t obvious. Often the best ideas come from you.
We’ll go through these options and decide which direction to take and any adjustments.
STEP 3 WEBSITE CONTENT
Now we have your design locked-in, we can begin to construct the website. We will help suggest what copywriting needs to be created the “voice” of your new brand. If required we can supply copywriting services to put your ideas down in an eloquent easy to read format
Any photos and videos will need to be gathered at this stage.
STEP 4 WEBSITE BUILD
Using everything we’ve gathered, your website is built. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set.
Any amends are made at this stage.
STEP 5 LAUNCH
The launch process is a carefully considered one. We need to ensure email addresses don’t go down, the site doesn’t have any downtime, any old links are re-directed to the new pages and several other things.
This is something we’ve done hundreds of times before.
We operate to a checklist which we’ve curated over the years and it’s not failed us once.
We always launch late on a Friday night to give us the best chance of getting any issues ironed out.
You can sleep easy knowing we’ll be on-call over your launch weekend to ensure everything goes according to plan.
In total, your website will be online within 8 – 10 weeks
Approve Proposal
If you would like to join us and become a client then we’d be delighted to have you.
NEXT STEPS
1. Sign below by typing your name and hitting ‘Sign Proposal’
2. We’ll arrange the initial interview where we’ll gather all the details we need.
3. We’ll be in touch with your invoice details and will set up billing
We’re ready to go, are you…?
Term & Conditions
Summary
Butterwick’s Hospice Care are hiring Volution located at 3 North View, Clara Vale, Ryton, Tyne and Wear, NE30 4SX to design and develop a website for the estimated total price of £3250 outlined in our previous correspondence.
As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide me with everything that I need to complete the project including text, images, fonts and other information as and when we need it, and in the format that we ask for. You agree to review my work, provide feedback, and sign-off approval in a timely manner and are bound by any deadlines that we set together. You also agree to keep to the payment schedule set out in this proposal.
We have the experience and ability to perform the services you need and we will carry them out in a professional and timely manner. We will endeavor to meet all the deadlines set but am not responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved my work on time at any stage. I will also maintain the confidentiality of any information that you give me.
Details of the works
We will create designs for the look, layout, and functionality of your website. This contract includes one main design and two opportunities for you to make revisions to the final design. If you are not happy with the design at that point, I will provide you with an additional quote for extra design work needed. If instead, you wish to cancel our agreement, you may do so and I will retain the initial payment for the work completed to date.
HTML/CSS layout templates
I will develop using valid HTML5 markup and CSS3 for styling within the WordPress CMS. I will test all my markup and CSS in current versions of all major browsers including those made by Apple, Microsoft, Mozilla, Google and Opera. I will also test to ensure that pages will display visually in a similar—not necessarily an identical—way in Microsoft Internet Explorer 7 for Windows as this browser is now past its sell-by date.
We will not test these templates in old or abandoned browsers, for example, Microsoft Internet Explorer 5, 5.5 or 6 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified.
Text content
We are not responsible for writing or inputting any text copy. We will be happy to help, but significant work on my part will result in a charge above and beyond the original price. This will not be done without your approval of an additional quote provided in advance.
Photographs
If needed, you will supply us with photographs either in digital or printed format. If you choose to buy stock photographs that price will be added to the initial quote. Stock photography will not be purchased without your written approval.
Changes and revisions
The estimate/quotation prices in this proposal are based on the time we estimate we will need to accomplish everything that you have told me you want to achieve. If you do want to change your mind, add extra pages or templates, or even add new functionality, that won’t be a problem. At that time you will be provided with an additional quote for the extra work.
Monthly maintenance
As agreed, the quote provided includes the installation and set up of your site on your server as well as the implementation of Google Analytics. Updates to, and management of that server, plus any support issues will be up to you.
We do offer and include technical support for website hosting, email, or other services relating to website hosting. If you do require help with anything beyond the design and development of your site, I will be happy to help.
Legal
We are not liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages—even if you have advised us of the possibilities of such damages.
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
Copyrights
You guarantee to me that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide me for inclusion in the website are either owned by you or that you have permission to use them.
When I receive your final payment, copyright is automatically assigned as follows:
You own the graphics and other visual elements that we create for you for this project. I will give you a copy of all files and you should store them carefully as I am not required to keep them or provide any native source files that I used in making them, however, we do keep many data backups.
You also own text content, photographs, and other data you provided unless someone else owns them. We own the HTML markup, CSS, and other code and we license it to you for use on only this project.
We also reserve the right to display and link to your completed project as part of my portfolio and to write about the project on websites, in magazine articles, and in books.
Payments
As agreed, our payment schedule will be as follows but may be revised based on further conversations between us.
40% of total fee upon agreement of initial design: [deposit fee]
40% of total on delivery of the website (pre-snagging): [second fee]
20% of total fee on completion of the project: [balance]
Interest accrued if payment is more than 14 days late. We reserve the right to add 5% any outstanding balance every 7 days, starting from 15th day after receipt of the finished product.
You cannot transfer this contract to anyone else without my permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.